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Saturday, April 18, 2009

Etsy's Search Function Enhanced


Etsy recently announced some changes to their search function. Other online selling sources have some of these features already, but as an Etsy seller, I'm thrilled with anything that makes it easier to find my art.

Some of the changes include:

• A simpler drop down menu
• A redesigned search results page with a price filter. (Etsy says more filters to come.)
• An advanced item search, which is pictured below. Etsy plans on adding more functions including search by location.

Etsy's Storque announcement with the full details can be found here. http://www.etsy.com/storque/article/3710/

What does that mean for us, the Etsy sellers?
Well, hopefully an easier way for buyers to find us and exactly what they are looking for.

or maybe not?

I did a quick search on Etsy for "handmade lampwork bead focal" and found 7,638 entries.
If you search for just "handmade lampwork bead", you get 47,885 entries. Makes you realize that you can't depend on the search function for new potential customers to find you.

So althought I'm happy that Etsy is improving, there is a long way to go. I think we all need to depend on ourselves to market our work and get our shop names out to the public. Group & individual advertising, local shows, passing out business cards whenever possible and every other route to bring in our customers and then provide them with a piece of art that will not only be memorable and make them happy, but provide them with customer service which will make them want to return to shop with us again.

See you tomorrow, I'd better get my packages ready to ship...