Thursday, July 9, 2009
Companion Beads... Why Not?
I had a custom order for the mermaid pictured below. I really loved the requested red and white polka dot bikini top and the red barrette, instead of my typical wreath for her hair. She was supposed to be a little more "vintage" looking than traditional.
But as the customer and I were exchanging emails, it sounded like a seashell might be kind of fun to go along with the mermaid. Similar genre, but compatible.
Which made me ponder...how often do we ask our customers whether they need something else to go with their purchase?
I know some jewelry makers find their spacer beads from different sellers than where they get their focals.
I'm just wondering whether increasing our "customer service" whether we can connect better with our customers and provide them that little bit extra.
I know, not every artist enjoys custom orders. And perhaps this extra service might feel more like it. But I guess one of the things I like the most about my repeat customers, is that many become friends and I get to know them. To me, that's a major perk of selling my beads.
And I thought I'd just throw the idea out there to all of you. If you're in the market to increase your sales, perhaps this is one of the ways. And it might make your customers really happy.
It's kind of like when you're at a restaurant and pretty full. But the waiter tells you about this super fantastic chocolate fudge dessert and you think it's the perfect way to end your evening with your friends. You didn't plan on getting it, but it's oh, so satisfying.
So how about offering dessert, or at least a small side dish to your customers next time and see if it fills a wish for your customer and also helps you at the same time?
See you tomorrow.