Friday, August 24, 2012
Vistaprint's Smart Marketing
I was intrigued and slightly amused at finding this image in my email in box the other morning. Vistaprint has been my go-to, inexpensive source for some of my marketing materials. I'm always finding a discount here or there.
Well, what made me smile, is that they used the image of on of my business cards in the email ad. How smart is that? Of course it would catch my eye. (Do you see it directly to the left of their discount offer in purple? And as the eye reads from left to right, I would naturally spot my card and then continue reading the rest of the offer.) Smart cookies!
I am sure they have some wonderful software that does that. But if anyone reading this blog knows of something that can personalize each direct mail piece like this, I'd love to know about it. Wouldn't that be snazzy!
Hope you have a wonderful weekend. I have a full day of private lessons tomorrow, but my blog will continue on Monday for sure.